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Leadership is the most important factor determining success in business

Extraordinary Leaders double profits

Poor leaders lose money; good leaders make profit; extraordinary leaders more than double profits in comparison to the other 90%!

The Extraordinary Leader: Turning Good Managers into Great Leaders: Second Edition, McGraw-Hill, 2009, Zenger & Folkman

Character driven leaders achieve five times better ROA

Leaders that rank high on the ROC character-assessment scale achieve nearly five times the return on assets that leaders who fall at the bottom of the curve achieve

Return on Character, by Fred Kiel

Strong Leadership outperforms competition

CEO personality alone can account for a 29% variance in profitability, which is nearly four times more than the corporation itself (8%) or its industry (6%).

Mackey, A. (2008). The effect of CEOs on rm performance. Strategic Management Journal, 29(12), 1357-1367. doi: 10.1002/smj.708

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