Leadership is the most important factor determining success in business
Extraordinary Leaders double profits
Poor leaders lose money; good leaders make profit; extraordinary leaders more than double profits in comparison to the other 90%!
Character driven leaders achieve five times better ROA
Leaders that rank high on the ROC character-assessment scale achieve nearly five times the return on assets that leaders who fall at the bottom of the curve achieve
Strong Leadership outperforms competition
CEO personality alone can account for a 29% variance in profitability, which is nearly four times more than the corporation itself (8%) or its industry (6%).